포지션 상세
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. The Netflix Korea Title Marketing team is seeking a Marketing Manager to support and/or lead the day-to-day development and execution of 360 marketing campaigns for Netflix original titles. Our ideal candidate is strategic, solution-oriented, and highly passionate about storytelling.
• Drive successful marketing campaigns in Korea while developing export-focused strategies and creative assets designed to resonate with audiences beyond Korea
• Leverage audience insights, cultural trends, and campaign performance data to inform marketing strategies and optimize campaigns
• Identify culturally relevant opportunities and develop breakthrough ideas that drive conversation and fandom
• Support the creation of marketing assets for titles — including creative development, planning, and execution of shoots (key art, AV, etc)
• Act as a liaison to internal cross-functional teams at every step of the campaign, from early strategy through campaign completion
• Be the main point of contact with agencies — brief, hire, manage, and provide feedback to create best-in-class campaigns
• Communicate and collaborate with external studios, showrunners, producers, talent, and talent representatives where needed
• Proven track record of developing impactful, world-class creative campaigns across multiple channels (AV/trailers, digital/social, print/out-of-home) that connect with audiences and break through the cultural zeitgeist
• Experience developing culturally relevant, conversation-driving creative campaigns, including hands-on experience leading marketing shoots
• A natural leader, team player, and project manager; a collaborative marketing professional who goes beyond defined responsibilities to deliver outstanding work
• Strong communication skills with the ability to effectively collaborate with executives, showrunners, producers, talent, and talent representatives
• A proactive self-starter with resourcefulness and a solution-oriented mindset, capable of making sound judgments in ambiguous situations
• Thrives in a fast-paced, high-performance, and demanding environment
• Demonstrates a passion for innovation, embraces new technologies, and challenges conventional marketing approaches
• Passionate and curious about all aspects of Netflix and the Netflix business at large
• Fluency in both English and Korean is required
주요업무
• Build successful 360 marketing campaigns for Netflix's titles (Series, Film & Unscripted) — from strategy development to tactical execution (including media buy, activation, and creative assets)• Drive successful marketing campaigns in Korea while developing export-focused strategies and creative assets designed to resonate with audiences beyond Korea
• Leverage audience insights, cultural trends, and campaign performance data to inform marketing strategies and optimize campaigns
• Identify culturally relevant opportunities and develop breakthrough ideas that drive conversation and fandom
• Support the creation of marketing assets for titles — including creative development, planning, and execution of shoots (key art, AV, etc)
• Act as a liaison to internal cross-functional teams at every step of the campaign, from early strategy through campaign completion
• Be the main point of contact with agencies — brief, hire, manage, and provide feedback to create best-in-class campaigns
• Communicate and collaborate with external studios, showrunners, producers, talent, and talent representatives where needed
자격요건
• A seasoned creative executive/marketer with a minimum of 12 years of experience building strategic and creative consumer marketing campaigns, preferably at a streamer, network, studio, advertising agency, or global lifestyle brand with strong ties to Korean entertainment and culture (TV, film, gaming)• Proven track record of developing impactful, world-class creative campaigns across multiple channels (AV/trailers, digital/social, print/out-of-home) that connect with audiences and break through the cultural zeitgeist
• Experience developing culturally relevant, conversation-driving creative campaigns, including hands-on experience leading marketing shoots
• A natural leader, team player, and project manager; a collaborative marketing professional who goes beyond defined responsibilities to deliver outstanding work
• Strong communication skills with the ability to effectively collaborate with executives, showrunners, producers, talent, and talent representatives
• A proactive self-starter with resourcefulness and a solution-oriented mindset, capable of making sound judgments in ambiguous situations
• Thrives in a fast-paced, high-performance, and demanding environment
• Demonstrates a passion for innovation, embraces new technologies, and challenges conventional marketing approaches
• Passionate and curious about all aspects of Netflix and the Netflix business at large
• Fluency in both English and Korean is required
